top of page

E-Commerce & Online Business Statistics That Every Small Business Owner Needs To Act On In 2024

Blog post title card featuring A professional small business owner against a modern tech background.

In today's fast-paced digital age, the business landscape is shifting at breakneck speeds.

As we hurtle into an age where AI innovations and online e-commerce enterprises evolve faster than ever, the choice becomes strikingly clear for small business owners: adapt or risk irrelevance.

The digital revolution, accelerated by emerging AI-Tech is not merely knocking at the door—it's breaking it down.

Your brand's survival isn't just about having an online presence; it's about having a smart and flexible one. The big question isn't whether your business should change; it's about whether it can afford not to.

In a world where adaptability is the currency of survival, your brand development, community engagement, and online strategies are no longer optional—they're imperatives.

In this article, we’ve compiled a detailed list of online business statistics that will help guide the way you approach your online presence in 2024.


Impact of AI on Online Business Statistics and Insights

· The Global AI Market Size Is Expected to Grow 37% Every Year From 2023 to 2030. (ACCENTURE)

· Over 4 million AI-generated images are produced per day using Dall-E. (DALL-E)

· 91% of leading organizations are investing in AI activities with 92% of those organizations already achieving returns on these investments. (TECHOPEDIA)

· 90% of business owners believe that ChatGPT will positively impact their businesses within the next 12 months. (CONTENT A TSCALE)

· 75% of executives fear going out of business within five years if they don't scale with AI (SEMRUSH)

· 42% of business leaders have implemented AI to reduce general hiring needs. (NOTTA.AI)

· According to 83 percent of technical decision makers, Artificial Intelligence offers their companies more opportunity to innovate than ever (PULSE.MICROSOFT)

· 85.1% of AI users use the technology for article writing and content creation. (AUTHORITY HACKER)


Online Business Statistics and Insights

· It's estimated Google processes approximately 99,000 search queries every second, translating to 8.5 billion searches per day (OBERLO)

· It’s estimated that by the year 2040, 95% of purchases will be through eCommerce. (NASDAQ)

· Online stores with a social media presence have an average of 32% more sales than those that don’t. (FIRST SITE GUIDE)

· 18% of local mobile searches convert to a sale within one day. (ZIPPIA)

· 54% of small businesses plan to increase spending on social media. (VISUALOBJECTS)

· Having a strong brand can even positively affect hiring and training expenses- lowering costs by as much as 50% with just branding your business the right way. (LYFE MARKETING)


Consumer Statistics and Behavioral Insights

· There are 4.8 billion social media users worldwide, representing 59.9% of the global population and 92.7% of all internet users. (SEARCH ENGINE JUNGLE)

· 70% of American adults use Facebook with it being the most preferred social media platform for the 35-44 demographic (HOOTSUITE)

· The fastest growing segment of the internet is mobile social media users. (VPN MENTOR)

· The average person spends about 145 minutes (2hrs+) on social media every day. (FORBES)

· 95% of customers read online reviews before making a purchase. Meanwhile, 58% are willing to spend more on brands with positive social proof. (HOSTINGER)

· 70% of customers support small businesses by shopping online or in-store. (INTUIT)


Content Marketing and Community Building Statistics

· As of April 2023, the top most used social media platforms, ranked by global active users, were Facebook, YouTube, WhatsApp, Instagram, and WeChat. (WEARESOCIALxDATAREPORTAL)

· 74% of consumers rely on their social networks to help make purchasing decisions (CONSTANT CONTACT)

· 87% of marketers say video marketing has helped them drive more sales with short-form video offering marketers the highest ROI of any social media marketing strategy. (SPROUT SOCIAL)

· 74% of social media users prefer brands to post once or twice daily. (SPROUT SOCIAL)

· Businesses that blog witness their monthly leads rise by 126% more than those who don't.(HUBSPOT)

· 62% of customers share online deals with their friends. (OUTBRAIN)

· 90% of customers purchase from brands that they follow on social media. (MARKETING DIVE)


Waiting Is No Longer An Option- Now is the Time to Secure Your Digital Future!

These statistics and insights convey a very clear message:

The digital revolution is now, and small business owners must not merely observe but actively participate. Adaptability is non-negotiable. Decisions made today will shape the success of tomorrow.

*This is where the nerves kick-in because, for many business owners, stepping into the digital landscape can be an intimidating journey.

We understand completely.

The fear of the unknown, coupled with the fast-paced evolution of technology, often becomes a paralyzing force. The apprehension of making the wrong move, the concern about the investment needed, and the sheer magnitude of the digital realm can indeed be daunting.

It's natural to feel the weight of uncertainty and focus on all of the things that could go wrong. Just take a moment to imagine a scenario where everything goes right. Your brand, once a local gem, now resonating globally; your community engagement, once limited, now thriving online; your strategies, once static, now agile and responsive.

The journey might seem overwhelming, but the rewards are immeasurable. So- embrace the uncertainty, take the leap, and witness your business evolve into the digital triumph it's destined to become.


Ready to Transform Your Digital Identity? We're Here to Help!

Whether it's branding that resonates, AI integration for a competitive edge, or compelling content creation that captures your audience, our experts are ready to propel your business into the digital spotlight. Don't just adapt; lead...THRIVE!

Reach out to us today, and let's shape the future of your business together.



bottom of page