TAMBOR PARTY
-AFRO HOUSE MUSIC & MORE
Branding and digital marketing campaigns that increased reach and engagement by 1,000%+, and helped Tambor Party reach new heights in the music and event industry.
Client
Tambor Party
Stan Zeff
Category
Music/Lifestyle
Type of Work
Branding
UX Research
Creative Direction
Social Media Campaign
Marketing Collaboration
Tambor Party is a dance movement experience centered around Afro House music that has been a monthly staple for the house music scene in Southeast USA (specifically Atlanta, GA) since 2009.
They reached out to The Developing Life seeking a design studio that could assist in globalizing their company as a lifestyle brand through medium-to-large experiences (e.g. festivals, destination events), music and apparel.
In addition to a revamped Brand Design, they we're in search of a comprehensive branding, marketing and advertising strategy. A strategy that included digital /social media strategy and social media implementation to grow their online brand presence and engagement of followers and increase sales of events, apparel and music.
The Design Challenge
Challenge 1: With Tambor Party operating both in-person and online, there would be tons of moving parts involved in this brand revamp. It was important that the design powering the fusion of physical events and digital experiences be seamless and consistent.
Challenge 2: Covid-19 shut down Tambor's physical event presence, and left many feeling uninspired to step back into the dance party scene. Amplifying the Tambor Party Brand would require us to jump-start engagement, and attract a new audience to make up for lost followers.
A Versatile Identity For A Transcendent Brand
Our project began with retiring the Tambor Party logo that had served the brand well for over 13 years. The old logo was amazing, full of soul and African Roots- it was a challenge to create something equally as powerful.
After weeks of diligent exploration and communication with the Brand Owners, we finished crafting the new logo- powerful, adaptable, energetic with a little African Soul- everything that is Tambor.
Designing Paid Ad Campaigns With The Help Of Everox.io
We worked closely with data-scientist and founder of Everox.io- Paul Ahmadzai to analyze existing data, create personas, and concept paid ad campaigns that would
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Reinvigorate our existing audience
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Attract new followers interested in Afro House Music
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Help turn followers into active, social community members
These social media ads focused on storytelling and increasing user awareness of the brand.
Wix Web Design
To maximize the power of our paid advertising efforts, and ensure an informative, user-friendly digital experience- we took some time to restructure and redesign the Tambor Party Website.
This website redesign included sorting through years of event content to identify unique, energetic images that would summarize previous events and tell the Tambor Party story- something that would connect emotionally with users seeking a similar experience.
We designed a simplistic mobile landing page that would allow users to instantly connect to a Tambor Party experience on their preferred platform.
Social Media Design For Products & Events
Tambor Party collaborated with various media experts to capture content as founder Stan Zeff performed at events in Atlanta, Nevada, New York and Chicago this year.
They also hired dancers and models to produce organic and energetic content to power their apparel store.
We compiled a library of video clips and inspirational photos and then leveraged our media collection to produce physical assets to promote in-person events, and digital content to power the Tambor Party Facebook, Instagram and Tiktok accounts.
Results From Our Marketing Campaigns
With a completely revitalized Brand from the Developing Life, paired with masterfully crafted digital campaigns by Everox.io- Tambor Party experienced their biggest year of digital growth ever.
Google Visual Data Studio reports show that our efforts this year resulted in creating almost 9 million impressions- an increase of over 4,000% from the previous year.
Our Facebook audience increased by over 15,000 new followers, with our most viral post reaching more than 47,000 people.
Physical Tambor Parties made a strong comeback with 3 successful events in Atlanta, and an incredible, packed out party in NYC on the Hudson River.
My work with Tambor Party is ongoing.
Ready to Transform Your Brand's Digital Presence?
Reach out today to begin your powerful journey toward success. Together, we can use design to transform your brand's digital presence and create meaningful connections. Let's work in harmony to bring your vision to life and achieve remarkable outcomes.