Updated: Sep 10
Everything small business owners should know about SEO- including step by step instructions on how to perform a technical audit of your site and content- using 100% free tools-.
Thanks for joining us for a bit- we hope you enjoy the free content.
Bookmark this blog post for easy access- Use this post to
√ Increase the amount and consistency of organic traffic
√ Launch more effective PPC Campaigns with better ROI
√ Improve brand credibility, trust, authority and rankings
√ Create high-value content and intent-driven strategies
√ Create a better user-experience and close more leads!
SEO Is the foundation of organic growth in the digital world-
SEO- or Search Engine Optimization is the technical process of increasing organic (found naturally through Search Engine Results Pages), high-value traffic to your website or landing page.
Through a series of technical refinements, user-testing and content creation, even the smallest business can enhance their presence on search sites like Google, and increase the amount of traffic to their website- without spending money on PPC (pay-per-click) marketing campaigns.
The following pages contain free resources, knowledge, and strategies that you can implement to drive results for your brand, quickly and effectively. Just remember- research, planning and long-term consistency are key!
COMMON MISCONCEPTIONS ABOUT SEO
X-- SEO is a one time thing
X-- SEO just means writing the keyword in my title and text
X-- The more times my keyword appears the higher I’ll rank
X-- Once my site is SEO’d I don’t need to market
X-- I can just enhance my SEO with Ads and PPC
X-- I’ll always keep the top spot because my website’s older
X-- I can buy backlinks and content to fill my site quickly
HERE’S THE TRUTH ABOUT SEO
√-- SEO requires planning, research, and consistent effort
√-- SEO is a blend of on-page, off-page and technical work
√-- Keyword stuffing will do you more harm than good
√-- You still need to promote new content
√-- Ads & PPC are completely seperate results than organic SEO
√-- Relevancy, quality and connection matter more than site age
√-- Low-value content and dead backlinks will hurt your rankings
READY TO DESIGN AN SEO STRATEGY THAT’LL PROPEL YOUR BUSINESS TO NEW HEIGHTS?
SEO takes a considerable and consistent investment of time, energy, and resources. So how do we build a winning strategy?
Read ahead- this blog post will guide you through performing a comprehensive analysis/audit of your current SEO, and will assist you in developing an organized strategy to enhance your online presence.
Remember that SEO is a long-term game, and that quality matters much more than quantity. Winning SEO strategies are built upon a solid foundation of research, user testing, and data analysis- continuously adjusted and refined.
(Want a portable copy of this post- complete with checklists and more detailed step-by step instructions- download the SEO Strategy Guide Here)
Let’s audit your website/landing pages and note any problems or weaknesses we encounter-
A technical audit will allow us to identify issues that are inhibiting SEO results and possibly harming your rankings. It will also assist you in creating an effective digital and real-world marketing campaign for the content your brand produces.
We'll go through these 8 steps to perform our comprehensive site audit and design a stronger SEO strategy.
1. Generate site report
2. Run Responsive/Mobile Test
3. Run Site Speed Test
4. Check All Links
5. Verify Correct Header Use
6. Validate Content & Keywords
7. Site Security (SSL) Check
8. Review/Prep Off Page SEO Campaigns
1- Lets start by GENERATING A SITE REPORT
A site report will provide a comprehensive overview of site performance factors such as speed, keyword density, backlinks and current website authority-
These sites will analyze your SEO and generate a site report for Free!
Simply enter your site and analyze | Screenshot or download the results!-
UBER SUGGEST - https://neilpatel.com/ubersuggest/
MOZ SEO ANALYSIS TOOL - https://moz.com/free-seo-tools
SEOptimer - https://www.seoptimer.com/
Once you've run your report- keep it accessible - we will continuously reference the data compiled in it as we work through the remaining steps of your website’s technical audit.
2. Responsive + Mobile Testing
Is your site designed to look and function flawlessly across all operating systems and screen sizes?
The importance of a responsive/mobile friendly website-
85% of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop website.
Globally, 68.1% of all website visits in 2020 came from mobile device
Visitors may abandon your website if it takes more than 3 SECONDS to load--- this is straight from the development team at Google!
Let's check your website for responsive/mobile friendly functionality-
Simply enter your site and analyze | Screenshot the results!-
Since Google is the #1 online search engine, let’s use the Google mobile-friendly analyzer to test your sites responsiveness-
(Pro-tip | to quickly check for responsiveness and mobile-friendly adaptability, visit your website or landing page, and resize your browser screen. You’ll be able to see a responsive website change to fit certain screens)
IS YOUR WEBSITE OR LANDING PAGE MOBILE-FRIENDLY? Y/N
If your website isn’t optimized for mobile- it’s costing you traffic and conversions.
This comprehensive article by Marketpath explains the benefits of a mobile-friendly site. Need help updating your site? Our team is happy to help!
"You can reach out to me personally- instantly." Davron Bowman | Leader of The Developing Team
3. Let's run a site speed test-
First, let’s check the current speed of your website and landing pages-
We’ll use Google’s free Page Speed Analysis tool to examine all of the pages that make up your website-
Take a moment to document your Page Speed Test results including
Home page speed
Landing page speed
Galleries and Portfolio Page speed
Checkout Page speed
After analyzing your site- enter sites or landing pages from your top competitors - How does your Site Page Speed compare? What adjustments can you make to speed your site pages up and possibly overtake your competition?
4. Check all of your internal and external site links-
Are all of your site links functional, relevant to your industry, and valuable to your users?
Low-value, spammy, broken and unrelated links can cost you tons of site traffic-
Link building is a continuous SEO component that helps search engines determines how well a page should rank in the SERPs (Search Engine Result Pages).
Internal site links, external links as well as links back to your site from other domains- all play a vital role in increasing the authority and trustworthiness of your site-
Low value, spammy, broken or irrelevant links are all harmful to SEO- and in extreme cases could even lead to your contents removal from SERPS
When it comes to analyzing your site- SEMRush, ahrefs, Google and sites like SEOReviewTools all offer an incredible selection of free link checkers-
You’re probably familiar with most of Google’s analytic functions- so let’s analyze your inbound and outbound site links using the free link checking tool from ahrefs.
Use this tool to identify
Low Value Links
After removing irrelevant and low value links from your site- you’ll need to decide whether it’s better to replace and reconnect broken links- or build new, internal, high-value content for your audience to link to!
5. Verify correct use of header tags
While header tags won’t make or break your site’s ranking results- they’re still extremely important.
Header tags allow Google to quickly scan and index information on your site.
Not only Google- your users will reap the benefits of being able to quickly do a visual scan of your content and move forward with their own unique journey.
Google might not penalize or reward you based on your use of header tags- but the results of proper header use - H1-H6 is critical to overall site strength.
Correct utilization of header tags will result in better site organization, fast and accurate content indexing, and much stronger UX journeys through your site. How? By making it easy for people, and crawlers (Google SERP bots) to understand the content and kind of the context (images, quotes) displayed on each of your pages.
Understanding header tags
When it comes to creating content and subject headlines- one of the most commonly used methods is to bump up the font size and apply a BOLD effect. If you’re guilty of this- don’t worry. 1.) You’re not alone, and 2.) You’re only a few adjustments away from resolving these errors and improving your website!
The quick guide below has been designed to provide you with a basic understanding of how H1-H6 headers should be used to organize information on your website.
H1- TITLE HEADER one per page- identifies main topic
H2 - MAIN POINTS most used header. Topics, steps or points
H3 - SUB TOPICS used to break down topics under main points
H4 - VERY SPECIFIC TOPIC (most sites don’t go beyond h4)
H5/H6- EXAMPLES, VISUALS, SPECIFIC SUMMARY (these tags are rarely used in common sites, and would be mainly used for large statistic or highly technical content posts.
(Our friends over at ElegantTheme also have an amazing Youtube video that covers using header tags correctly- Check it out HERE)