A
User-Centric  Design Process

Discover
Your Brand

Together we'll conduct field studies, user interviews, social media analysis, and stakeholder interviews to understand your brand from all available perspectives- inside and out. 

Define Your Goals

We'll meet with key decision-makers and project staff to ensure 

  • all goals have been clearly defined

  • a realistic project timeline has been established

  • measurable project goals have been set

  • proper lines of communication are in place

Empathize
With Your
Audience

We'll gather all of the psychographic and demographic data we've collected into one central hub, and then build an information hierarchy that we can use to put ourselves in your users' shoes.

 

With a greater understanding of who and why- we can amplify your brand effectively- to the right individuals. Persona development, road mapping, and user feedback sessions. 

Create & Validate

We bring your ideas to life- producing stunning, disruptive, and functional websites, apps, and supporting marketing assets.

 

We’ll start with low and high-fidelity prototypes - working diligently to validate and fine-tune our assets for maximum effectiveness.

 

After deploying our fully developed assets- we’ll leverage heatmaps, real-time analytics, and in-person user feedback- to hone in on the motives and interests behind user decisions, continuously adapting to ensure we're giving your users exactly what they're asking for!